TITLE

Leipzig: A magnet for U.S. business in Eastern Germany

AUTHOR(S)
Lehne, Birgit
PUB. DATE
July 1993
SOURCE
Business America;7/26/93, Vol. 114 Issue 15/16, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the economic growth of Leipzig, Germany. Collapse of the Berlin Wall as resulting in a market with exploding growth rates in the former East Germany; Providing excellent business potential and access to all of Germany and Democratic Eastern European countries; American firms as capitalizing on the historical advantages of the state; Four strategies followed by the Americans when entering the east German market.
ACCESSION #
9311100171

 

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