TITLE

Mercedes-Benz gets turned upside down

AUTHOR(S)
Marks, John
PUB. DATE
November 1993
SOURCE
U.S. News & World Report;11/15/93, Vol. 115 Issue 19, p59
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the Mercedes-Benz company and how it is fighting to regain its position at the top. The economic miracle that began in the 1960s and ended in 1991; 1992 was one of its worst years ever; BMW outsold Mercedes in America last year; How the company is dealing with fall in revenues; New $300 million plant in Alabama that will produce sport-utility vehicles; Launch of a reasonably priced C-class series of cars. INSET: Germany's wealthy face new woes..
ACCESSION #
9311097741

 

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