Riney teams up with information resources

Hume, Scott
July 1993
Adweek Western Edition;7/12/93, Vol. 43 Issue 28, p5
Trade Publication
Reports on the formation of an alliance between Hal Riney & Partners Inc. and Information Resources Inc. (IRI). Purpose; Contributions of each side; Pilot client; Comment of Bob McCann, president of IRI testing services division; Plans of working on a fee scale.


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