Tarnished trophies

Schrof, Joannie M.
October 1993
U.S. News & World Report;10/25/93, Vol. 115 Issue 16, p52
Focuses on motivation research and a growing amount of studies that have found rewarding behavior can undermine genuine interest and diminish performance. Problem with the underlying assumption that humans can be effectively conditioned like Pavlov's dog; Studies show that rewards can bring about temporary compliance but over the long haul they almost always backfire; Possible explanation. INSETS: When words are rewards.;The anatomy of genius, by William F. Allman..


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