Leo Burnett wins Gatorade account

Rodriguez, Sandra D.
July 1993
Caribbean Business;7/22/1993, Vol. 21 Issue 29, p52
Announces Leo Burnett's regional advertising responsibilities for Gatorade in Latin America. Marketing strategy; Leo Burnett's billings in Latin America.


Related Articles

  • A new day at Leo Burnett. Hume, Scott // Adweek Midwest Edition;09/22/97, Vol. 38 Issue 38, p67 

    Reports on the reorganization of Leo Burnett Company. Goals of the restructuring; Division of the company into mini-agencies; Replacement of the company's trademark apples with oranges.

  • Fizdale says Burnett was `slow to change'. Hume, Scott // Adweek Midwest Edition;11/24/97, Vol. 38 Issue 47, p4 

    Focuses on the restructuring of Leo Burnett's domestic operations. Plans of the company to divide into seven mini-agencies; Goal of the company to reduce its insularity and reinforce a commitment to continuous improvement.

  • A new day at Leo Burnett. Hume, Scott // Adweek New England Edition;09/22/97, Vol. 34 Issue 38, p67 

    Reports on the changes in Leo Burnett Co.'s trademark to signify the company's renewal. Changes in the domestic operating structure; Division of Leo Burnett into mini-agencies; Remarks from chairman and chief executive officer Rick Fizdale.

  • Has Leo Burnett come to the end of the `free overservice' era? Jaffe, Andrew // Adweek Western Edition;12/6/93, Vol. 43 Issue 49, p46 

    Editorial. Discusses the decision of the Leo Burnett advertising agency on management reorganization. Reduction of work force; Media budget cutting; Implications on the advertising agency.

  • Olds keeps Burnett, focuses on customer. Connelly, Mary // Automotive News;2/8/1993, Vol. 67 Issue 5485, p22 

    Reports on the decision of the Oldsmobile Dealer Board of Governance to retain the services of Leo Burnett USA as its advertising agency. Recasting of image; Comments by dealers in the decision; Members of committee that reviewed Burnett's performance; History of their working relationship.

  • Snap, crackle and price.  // Advertising Age;8/16/1993, Vol. 64 Issue 34, p15 

    Editorial. Focuses on Leo Burnett USA's agencies's product pricing. Kellogg Co.; Philip Moris USA; Kellogg's marketing and pricing strategies; Criticisms; Competition.

  • Burnett starts dividing itself. Hume, Scott // Adweek Southeast Edition;11/17/97, Vol. 18 Issue 46, p45 

    Reports on the advertising agency Leo Burnett Co.'s plan to divide its office in Chicago, Illinois, into more responsive units to reduce bureaucracy. Similar objective of initiating closer client contacts; Projected operations of the units.

  • Leo Burnett U.S.A.  // Working Mother;Oct94, p30 

    Features Chicago, Ill.-based Leo Burnett U.S.A, the only advertising agency to participate in the American Business Collaboration for Quality Dependent Care. Policy on flexible work schedules; Pay and benefits; Child and elder care facilities; Opportunities for promotion of women; Effect of...

  • Creative agency links ads to Hispanic market.  // Hispanic Times Magazine;Dec1995/Jan1996, Vol. 17 Issue 1, p46 

    Features the Hispanic unit of the advertising agency Leo Burnett Co. Formation in 1987; Focus on Hispanic businesses and consumers; Services offered; Profiles on three top executives of the unit.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics