TITLE

Alcohol portrayals and alcohol advertising on television

AUTHOR(S)
Grube, Joel W.
PUB. DATE
March 1993
SOURCE
Alcohol Health & Research World;1993, Vol. 17 Issue 1, p61
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Investigates the content and effects of alcohol portrayals and alcohol advertising on television on children and adolescents. Frequency of drinking on prime-time TV from 1976 through 1991; Number of alcohol advertisements per hour on TV, 1990-91; Effect of portrayals on young people; Effect of advertising in seeming to increase youth's positive drinking attitudes and likelihood to drink.
ACCESSION #
9309237593

 

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