Alcohol portrayals and alcohol advertising on television

Grube, Joel W.
March 1993
Alcohol Health & Research World;1993, Vol. 17 Issue 1, p61
Academic Journal
Investigates the content and effects of alcohol portrayals and alcohol advertising on television on children and adolescents. Frequency of drinking on prime-time TV from 1976 through 1991; Number of alcohol advertisements per hour on TV, 1990-91; Effect of portrayals on young people; Effect of advertising in seeming to increase youth's positive drinking attitudes and likelihood to drink.


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