TITLE

Upfront may get busier this week

AUTHOR(S)
Burgi, Michael
PUB. DATE
July 1993
SOURCE
MediaWeek;7/5/93, Vol. 3 Issue 27, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for Group W Sports Marketing (GWSM); GWSM second quarter revenues.
ACCESSION #
9309016750

 

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