O'Connell team refashions GMAC with marketing eye

Thomas, Charles M.
May 1993
Automotive News;5/24/1993, Vol. 67 Issue 5500, p1
Trade Publication
Reports on the transformation of General Motors Acceptance Corp. (GMAC) from a conservative finance company into a more agile, sensitive and responsive competitor. Balance in the executive team; More freedom for branches to set interest rates on vehicles; Easing of policy on its interest rate markup to dealers; Aggressive foreign marketing; Staff realignment; 1992 charges against New York dealer John McNamara for defraudung GMAC; More.


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