TITLE

Seller beware

AUTHOR(S)
Hamm, Steve
PUB. DATE
July 1993
SOURCE
PC Week;7/12/93, Vol. 10 Issue 27, PCWeek Inside. pA/1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the trend of small software companies selling out to big software companies. Price setting; Hard-to-value intellectual property; Buying sprees of big companies; Best option for many companies; Cost to develop GUI-based applications; Marketing budgets; Effective negotiations.
ACCESSION #
9308186680

 

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