TITLE

Why Gateway isn't cowed by the computer price wars

AUTHOR(S)
Impoco, Jim
PUB. DATE
July 1993
SOURCE
U.S. News & World Report;7/26/93, Vol. 115 Issue 4, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines Gateway 2000, the privately held mail-order giant that generated $1.1 billion in sales in 1992, 76 percent over the previous year. Background of Gateway, the nation's sixth largest computer vendor today; President and Chief Executive Ted Waitt; Comments from marketing manager Mike Schmith; Growing pains; Dependence on US computer market; Intention to expand to Europe; Details.
ACCESSION #
9307200309

 

Related Articles

  • Rodeo disc drive. van de Vliet, Anita // Management Today;Aug1996, p46 

    Focuses on Gateway 2000 Inc.'s microcomputer business. History of the company; Earnings of the company from 1997 to 1996; Expansion of several operations of the company; Discretion in making deals with customers.

  • Industrial coatings applicator upgrades Salt Lake City facility.  // Enterprise/Salt Lake City;6/19/95, Vol. 24 Issue 51, p9 

    No abstract available.

  • Betting the farm. Hyatt, J. // Inc.;Dec91, Vol. 13 Issue 12, p36 

    Examines the winner of the top slot in Inc.'s 500, Gateway 2000, which has grabbed a commanding share of the market for mail-order PCs without offering state-of-the-art technology or providing extraordinary support or running expensive ads. Ted Waitt, co-founder and CEO Gateway 2000, is fueled...

  • Gateway 2000 readies notebook line. Lee, Yvonne L. // InfoWorld;7/12/93, Vol. 15 Issue 28, p3 

    Reports on Gateway 2000 Inc.'s plans to introduce a 486-based subnotebook and a line of low-priced color notebooks. Built-in pointing device and PCMCIA slot; Handbook 486.

  • Gateway on track despite slowdown. Scheier, Robert L.; Lindblade, G.R. // PC Week;6/21/93, Vol. 10 Issue 24, p123 

    Features Gateway 2000 Inc. and its president and chief executive officer, Ted Waitt. Income projection; Sales rate; Market share; Pre-tax profit margins; Product expansion strategy; Change Gateway will not make; Key strength; Direct marketer; Expansion plans in Europe; Comments of industry...

  • Gateway plots new corporate program. Zimmerman, Michael R.; Boudette, Neal // PC Week;4/25/94, Vol. 11 Issue 16, p1 

    Reports on Gateway 2000 Inc.'s program aimed at increasing its customer base. Extension of the company's parts-and-labor warranty to three years; Extension of technical support hours to 24 hours a day and seven days a week; Shortening of delivery times of parts to 24 hours; Offer of personal...

  • Gateway raking in online PC orders. Loro, Laura // Advertising Age's Business Marketing;Oct97, Vol. 82 Issue 9, p2 

    Focuses on the growth of Gateway 2000, a direct marketer of personal computers and related products. Amount of sales being made by Gateway daily; Comments by James Taylor, company senior vice president of global marketing; Sales predictions for 1997; Details on the financial status of Gateway.

  • PC maker puts on ISP hat. McGarvey, Joe // Inter@ctive Week;11/10/97, Vol. 4 Issue 39, p11 

    Announces that Gateway 2000 Incorporated is getting into the Internet access business. Reasons why the company wishes to get in this type of business; Price for the services offered by the company; Comments from Mike Flanary, senior manager of product marketing at Gateway.

  • Portal power. Mand, Adrienne // MediaWeek;07/20/98, Vol. 8 Issue 29, IQ p26 

    Features Gateway 2000 Inc.'s Web destination site or Internet portal called Gateway.net. History; Marketing strategy; Cost/results; Technology used in establishing the site.

  • Gateway targets government sector sales.  // Computing Japan;Jun97, Vol. 4 Issue 6, p43 

    Presents information on Gateway 2000 Japan and its focus on mail order sales to individuals, and direct sales to corporate customers in Japan. Background information on the company; Plans of the company; Details on bidding for contracts.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics