Why Gateway isn't cowed by the computer price wars

Impoco, Jim
July 1993
U.S. News & World Report;7/26/93, Vol. 115 Issue 4, p49
Examines Gateway 2000, the privately held mail-order giant that generated $1.1 billion in sales in 1992, 76 percent over the previous year. Background of Gateway, the nation's sixth largest computer vendor today; President and Chief Executive Ted Waitt; Comments from marketing manager Mike Schmith; Growing pains; Dependence on US computer market; Intention to expand to Europe; Details.


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