TITLE

Attitudes Toward "Buy America First" and Preferences for American and Japanese Cars: A Different Role for Country-of-Origin Information

AUTHOR(S)
Levin, Irwin P.; Jasper, J.D.
PUB. DATE
January 1993
SOURCE
Advances in Consumer Research;1993, Vol. 20 Issue 1, p625
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Studies the likelihood of consumers purchasing an automobile from each of six companies described by American or Japanese country of origin and percentage of American and Japanese workers. American economy; Role of country-of-origin in consumer attitudes, intentions and purchase behavior; Nationalistic feelings.
ACCESSION #
9307155744

 

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