TITLE

Do We Need Involvement to Understand Consumer Behavior?

AUTHOR(S)
Poiesz, Theo B. C.; de Bont Cees, J. P. M.
PUB. DATE
January 1995
SOURCE
Advances in Consumer Research;1995, Vol. 22 Issue 1, p448
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this paper the literature on the involvement concept is reviewed. One of the conclusions is that the cumulation of knowledge on involvement is hampered by the tack of conceptual clarity, the seemingly uncontrolled application, the overlap with presumed antecedents and consequences, and the unavoidable tack of consistent operationalisations. An alternative, more restricted, conceptualization is proposed.
ACCESSION #
9307155721

 

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