TITLE

A double dose of medicine

AUTHOR(S)
Rubin, Rita; Hawkins, Dana
PUB. DATE
July 1993
SOURCE
U.S. News & World Report;7/19/93, Vol. 115 Issue 3, p73
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
States that over-the-counter drugs are cashing in on the marketing tactic of selling the same size package with less inside. Investigation of complaints from consumers and pediatricians about reformulated Triaminic cold and cough medicines for children; Denial of any wrongdoings by drug maker Sandoz Pharmaceuticals; Compromise reached.
ACCESSION #
9307140016

 

Related Articles

  • At the counter. Fallon, James; Gregory, Christina // WWD: Women's Wear Daily;9/6/1996 Supplement, Vol. 172 Issue 47, p56 

    Assesses selling tactics of the newest fragrances to hit the cosmetics market in the United States. Tommy Hilfiger sales at Harvey Nichols; Nordstrom's fragrance counters; J.C. Penney's new unisex fragrance Arizona.

  • INSIDE THE HAPPINESS BUSINESS. Kirkpatrick, David D. // New York;05/15/2000, Vol. 33 Issue 19, p36 

    Reveals that marketing is the reason for the success of Celexa antidepressant. Celexa's market share since its launch in September 1998; Estimated amount that United States pharmaceutical firms spent in 1999 on drug promotions; Requirement for selling drugs to physicians; Tactics used by drug...

  • Over the counter drugs.  // Brandweek;10/13/97 Supplement Super Brands, Vol. 38 Issue 38, p121 

    Presents statistical information on over the counter drugs sold in the United States. Identification of the drugs; Names of companies who sell these drugs; Total sales.

  • Gotta Get the Go-Fasts. Watts, Robert B. // U.S. Naval Institute Proceedings;Sep99, Vol. 125 Issue 9, p84 

    Focuses on efforts to control drug trafficking into the United States. Account of drug bust operations; Strategies in countering smugglers; Need for a joint tactical organization of law enforcement; Role of the Coast Guard HH-60J.

  • CHAPTER 2: THE DOMESTIC COUNTERDRUG EFFORT.  // Strategic Planning & the Drug Threat;8/1/1997, p21 

    Chapter 2 of the book "Strategic Planning & the Drug Threat" is presented. Information on key governmental organization and drug law enforcement agencies which are involved in countering the supply of illicit drug in the United States is presented. Governmental organization with strategic,...

  • Selling fear to L.A.'s poor.  // Newsweek;10/22/1990, Vol. 116 Issue 17, p33 

    Reports that Los Angeles' American National Insurance Co. and Golden State Mutual Life have been using fear tactics to sell policies to families with children at risk from gang- or drug-related violence. Agents from American National's Inglewood office are reportedly cashing in on the bloodshed...

  • SITTING PRETTY.  // Drug Topics;4/2/2001, Vol. 145 Issue 7, p45 

    Presents a tabular representation of the top-selling over-the-counter drugs and health and beauty care product brands in 2000 in the United States.

  • Pfizer hunts agency to back Viagra OTC debut. Kemp, Ed // Marketing (00253650);8/29/2007, p1 

    The article reports that three marketing communications agencies have been shortlisted by Pfizer Inc. to pitch for the multimillion-pound pan-European consumer marketing of the drug Viagra. Pfizer has stated that it was considering making an application to the European Union to make the erectile...

  • Macy's Readies for Holiday after Strong 3Q. Corral, Cecile B. // Home Textiles Today;11/15/2010, Vol. 31 Issue 27, p1 

    The article focuses on the strategies that will be implemented by Macy's Inc. to obtain positive sales, earnings, and cash flow in the fourth quarter of 2010. It states that the Meet and Make connections; Ask questions and listen; Give options and advice; Inspire to buy; and Celebrate the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics