TITLE

Lever 'power' takes on 'ultra'

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
April 1993
SOURCE
Advertising Age;4/26/1993, Vol. 64 Issue 18, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Lever Bros. to improve its concentrated liquid laundry detergents in response to a similar move by Procter & Gamble Co. Double Power Wisk, Double Power Surf and Double Power All will be introduced in the U.S. in May 1993. The new formulations will be sold in 32-ounce bottles that wash as many loads as the old 64-ounce bottle. A company spokeswoman said advertising was still in development and set for early June 1993. J. Walter Thompson USA handles Wisk, Ogilvy & Mather handles Surf and Lintas handles All.
ACCESSION #
9306145799

 

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