Advertising enters cosmic phase

Colford, Steven W.
April 1993
Advertising Age;4/12/1993, Vol. 64 Issue 15, p3
Trade Publication
This article reports on the planned Environmental Billboard as of April 1993. It will be the biggest advertising opportunity in history, visible to almost every man, woman, child and beast on Earth. Environmental Project is the project name for the most ambitious marketing endeavor ever contemplated--the launch into Earth of an inflatable board that will expand to the size of more than 100 fields. Even cruising at an altitude of up to 250 miles above the equator, the board will look about the same size as a full moon to the naked eye, or large enough to carry the brand name and/or logo of a deep-pocketed advertiser.


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