TITLE

Don't customize, customerize

AUTHOR(S)
Crain, Rance
PUB. DATE
April 1993
SOURCE
Advertising Age;4/5/1993, Vol. 64 Issue 14, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reflects on Unisys and its `customerize' campaign. Burroughs Corp. and Sperry Corp. merger; Unisys corporate culture; IBM's corporate culture; Louis Gerstner, IBM chairman-ceo.
ACCESSION #
9305205270

 

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