TITLE

Crown marks its 60th with a backlist celebration

AUTHOR(S)
Anthony, Carolyn; Maryles, Daisy
PUB. DATE
May 1993
SOURCE
Publishers Weekly;5/17/1993, Vol. 240 Issue 20, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Crown Publishing Group will celebrate its 60th anniversary with a major backlist promotion for booksellers-The Crown Anniversary 60% Special-that that kicks off at the 1993 American Booksellers Association convention. One-time 54 percent discount on Crown backlist; Year-long consumer advertising campaign; Comment by Michelle Sidrane, president and publisher; Details.
ACCESSION #
9305200162

 

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