TITLE

Have miles, won't travel

AUTHOR(S)
Rubin, Rita; Wiener, Leonard
PUB. DATE
May 1993
SOURCE
U.S. News & World Report;5/17/93, Vol. 114 Issue 19, p75
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Air Miles, the frequent-buyer program that offered free flights to people for buying specific products or services, closed up shop in the U.S. after just a year. How the program worked; Run in US by Loyalty Management; Redemption fund for current members; More.
ACCESSION #
9305120371

 

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