Have miles, won't travel

Rubin, Rita; Wiener, Leonard
May 1993
U.S. News & World Report;5/17/93, Vol. 114 Issue 19, p75
Reports that Air Miles, the frequent-buyer program that offered free flights to people for buying specific products or services, closed up shop in the U.S. after just a year. How the program worked; Run in US by Loyalty Management; Redemption fund for current members; More.


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