TITLE

Surviving in the Nike/Reebok jungle

AUTHOR(S)
Finegan, Jay
PUB. DATE
May 1993
SOURCE
Inc.;May93, Vol. 15 Issue 5, p98
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines New Balance Athletic Shoe Inc., a niche player in the athletic footwear business whose special niche is in width sizing, which makes for the most customized athletic footwear available. Chairman and CEO Jim Davis' Operation Quick Strike; Main components of Quick Strike; His feelings concerning manufacturing domestically; Drop in growth in late 1980s; Modular manufacturing; Slashing development time for new models. INSET: Is New Balance headed for a fall? (The `Inc.' FaxPoll.)..
ACCESSION #
9305030581

 

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