TITLE

MANAGING TRUST, BUILDING PROFIT

AUTHOR(S)
Thellusson, James
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of a trusted brand in generating profit in Europe. Delivery of proven values to consumers; Enhancement of client loyalty; Increase of market share.
ACCESSION #
9304635

 

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