TITLE

The key to boardroom

AUTHOR(S)
Merron, Amanda
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of media neutral planning to enhance the communications consultancy's access to its client. Comprehension of the media preferences of the customers; Improvement of approach to brand communications; Realization of business goals.
ACCESSION #
9304631

 

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