TITLE

Humanitarian branding

AUTHOR(S)
Moore, John
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of humanitarian branding in the business enterprises. Practice of honesty in advertising campaigns; Development of realistic relationship with customers; Enhancement on the quality of human contact.
ACCESSION #
9304630

 

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