TITLE

Insurance brands buy in

AUTHOR(S)
Gow, Ross
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on brand management in the insurance industry in Great Britain. Management of tangible assets; Improvement of market performance; Investments in branding.
ACCESSION #
9304628

 

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