TITLE

Imprints -- a pressing issue

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the branding techniques to increase the reader loyalty of the national newspaper market in Great Britain. Provision of information lacking political bias; Launch of subscription services; Creation of promotional campaigns.
ACCESSION #
9304625

 

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