TITLE

Fresh, souped-up research

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the restructuring of the New Covent Garden Soup brand in Great Britain. Awareness of consumer tastes; Result of the marketing research; Alteration of the product packaging.
ACCESSION #
9304621

 

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