TITLE

And our survey said. . . X

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of market research in the business enterprises. Knowledge on consumers' preferences; Development of business strategy; Launch of promotional campaigns. INSET: KEY LEARNINGS.
ACCESSION #
9304619

 

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