TITLE

The poor man's champagne

AUTHOR(S)
Lewis, Elen
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the factors affecting the business success of soft drink company Coca-Cola. Brand strategy; Launch of promotional campaigns; Expansion of the customer base. INSETS: Coca-Cola's global imperatives;COCA-COLA TIMELINE.
ACCESSION #
9304613

 

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