TITLE

Once more unto the breach means pulling in the reserves

AUTHOR(S)
Croft, Martin
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the U.S.-Iraq war on the global marketing industry. Decline of advertising spending; Renewal on the sense of national pride; Reduction of reserve employees; Increase of oil prices. INSET: THE HUMAN IMPACT.
ACCESSION #
9304608

 

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