TITLE

Talking mobile generation

AUTHOR(S)
Croft, Martin
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy of the mobile communication companies in Great Britain. Development of communication platform by Spero Communication; Use of text messaging as part of an integrated campaign; Identification of the interest of teen-agers.
ACCESSION #
9304607

 

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