TITLE

BRAND MOT

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the perceptions of the executives on the restructuring of the Arts Council of England in Great Britain. Visibility of the brand at regional level; Need for an enhanced publicity; Re-enforcement of brand identity.
ACCESSION #
9304606

 

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