TITLE

We're all going on a Huggies holiday

PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand strategy of Kimberly-Clarke for Huggies diaper in Great Britain. Creation of a double-decker bus; Interaction between the company and customers; Launch of Huggies Club.
ACCESSION #
9304605

 

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