TITLE

Persil Power proved to have a bit too much zap

AUTHOR(S)
Cuddeford, Morag
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the failure of marketing the washing powder Persil Power from Unilever. Increase of customer complaints; Decline of the market share; Occurrence of substantial damage to clothes.
ACCESSION #
9304596

 

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