TITLE

If I could get my hands on 'the dream factory' Alessi. .

PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand strategy of Alessi. Extension of the brand into fashion, furniture and coffee shops; Deployment of designers from different discipline; Availability of product information at the web site.
ACCESSION #
9304594

 

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