TITLE

From extra large to jumbo -- bulk buying is on the rise

AUTHOR(S)
Colville, Ned
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increasing bulk buying activity of the consumers in Great Britain. Alteration of customer behavior and perception; Devaluation of a brand; Price competition.
ACCESSION #
9304592

 

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