TITLE

The problem with crystal ball gazing

AUTHOR(S)
Lewis, Elen
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the problems arising from market research and creativity in Great Britain. Brand strategy of the company; Allocation of budget for market research; Derivation of information from customers.
ACCESSION #
9304589

 

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