TITLE

Response and responsibility from Imperial Tobacco

AUTHOR(S)
Buckingham, Liz
PUB. DATE
March 2003
SOURCE
Brand Strategy;Mar2003, Issue 169, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the response of Imperial Tobacco on issues concerning corporate responsibility. Policy of the company in product marketing; Placement of health warnings on tobacco products; Enhancement of public reporting activities and stakeholder dialogue.
ACCESSION #
9304588

 

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