TITLE

Best Buy Focus On Product Diversity Is Key To Wireless

AUTHOR(S)
Menezes, Bill
PUB. DATE
March 2003
SOURCE
Wireless Week;3/15/2003, Vol. 9 Issue 7, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the factors that contributed to the success of Minneapolis, Minnesota-based specialty retailer Best Buy Co. Inc. Information on the sales performance of wireless communication technology at Best Buy; Difference of the retail strategy of Best Buy with its competitors; Reasons behind the success of Best Buy.
ACCESSION #
9304331

 

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