Best Buy Focus On Product Diversity Is Key To Wireless

Menezes, Bill
March 2003
Wireless Week;3/15/2003, Vol. 9 Issue 7, p24
Trade Publication
Discusses the factors that contributed to the success of Minneapolis, Minnesota-based specialty retailer Best Buy Co. Inc. Information on the sales performance of wireless communication technology at Best Buy; Difference of the retail strategy of Best Buy with its competitors; Reasons behind the success of Best Buy.


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