TITLE

Nike goes to the full-court press

AUTHOR(S)
Impoco, Jim; Cohen, Warren
PUB. DATE
April 1993
SOURCE
U.S. News & World Report;4/19/93, Vol. 114 Issue 15, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the athletic footwear giant, Nike. Philip Knight the 55-year-old founder and chief executive officer of Nike; Nike's familiar `swoosh' logo; Athletic shoe sales as 80 percent of revenues; Booming overseas business; Knight's strategy in building the Nike global powerhouse; Image; Competition; New product for spring 1994 Air Rage; More.
ACCESSION #
9304130351

 

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