Prescription prizes

Podolsky, Doug; Newman, Richard J.
March 1993
U.S. News & World Report;3/29/93, Vol. 114 Issue 12, p56
Reports on how drug makers hope giveaways and discounts will snag customers. The example of ICI Pharma's patient giveaways; Eight of the top 10 United States prescription-drug manufacturers have started up patient giveaways; Some of the latest promotions; The Food and Drug Administration (FDA) and the American Medical Association (AMA) may consider enlisting specific guidelines; More. INSETS: Discounts and hot lines (roundup of patient perks).;Doctors and druggists..


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