TITLE

New magazines set record in '92

AUTHOR(S)
Donaton, Scott
PUB. DATE
March 1993
SOURCE
Advertising Age;3/1/1993, Vol. 64 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the consumer magazines launched in the U.S. in 1992. A total of 679 consumer magazines were launched as the publishing industry began to emerge from a recession that had caused many companies to suspend expansion plans. The eight annual Samir Husni's Guide to New Consumer Magazines shows that 126 more titles were started in 1992 than in 1991, a 22.8% rise. Sex was the leading category for the fourth consecutive year with 97 launches, followed by lifestyle and service; sports; crafts, games and hobbies; and media personalities.
ACCESSION #
9303090116

 

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