TITLE

Software marketers duel with intense price cuts

AUTHOR(S)
Johnson, Bradley
PUB. DATE
March 1993
SOURCE
Advertising Age;3/1/1993, Vol. 64 Issue 9, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the efforts made by computer software developers to deal with price cuts in the U.S. as of March 1993. Microsoft Corp. began the price war in late 1992 by introducing the Access database at a short-term promotional price of $99, one-fifth of its suggested retail price of $495. Borland International struck back by releasing Paradox for Windows at $139.95 from February 1 to April 30, whence the price will go to $795. Lotus Development Corp., on the other hand, unveiled the Improv for Windows spreadsheet model at a 90-day promotional price of $99; after that, it will cost $495.
ACCESSION #
9303080124

 

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