Software marketers duel with intense price cuts

Johnson, Bradley
March 1993
Advertising Age;3/1/1993, Vol. 64 Issue 9, p3
Trade Publication
This article focuses on the efforts made by computer software developers to deal with price cuts in the U.S. as of March 1993. Microsoft Corp. began the price war in late 1992 by introducing the Access database at a short-term promotional price of $99, one-fifth of its suggested retail price of $495. Borland International struck back by releasing Paradox for Windows at $139.95 from February 1 to April 30, whence the price will go to $795. Lotus Development Corp., on the other hand, unveiled the Improv for Windows spreadsheet model at a 90-day promotional price of $99; after that, it will cost $495.


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