Tampons stress environment, price

Sloan, Pat
February 1993
Advertising Age;2/15/1993, Vol. 64 Issue 7, p50
Trade Publication
This article reports on the increase in environmental marketing and price-based sales of tampons in the U.S. in February 1993. Market leader Tambrands and number two Playtex FP Group, which together claim more than 80% of the $810 million category, are expected to compete more aggressively with new package sizes at similar price points. Tambrands is also expected to sharpen its green marketing pitch against both Playtex and o.b., a non-applicator tampon from Johnson & Johnson Personal Products Co.


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