TITLE

The page turns

AUTHOR(S)
Brophy, Beth
PUB. DATE
February 1993
SOURCE
U.S. News & World Report;2/8/93, Vol. 114 Issue 5, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Sears, Roebuck & Co. announced last week that it would cease publishing the 4.-pound, 1,555-page Big Book--which has sold everything from motor buggies to marble tombstones--because it was losing about $200 million a year. Sears failed in a booming market; How its catalog did not keep up with trends; Finding a niche; How other catalogs, such as L.L. Bean and Lands' End, fare; Details.
ACCESSION #
9302040511

 

Related Articles

  • Textiles lead rollout in Sears' new program. Sloan, Carole // Home Textiles Today;10/21/2002, Vol. 24 Issue 8, p1 

    Reports on the launch of 'Whole Home' a three-tier home fashions program by Sears. Features of the new program; Prices set for the cloth brands; Percentage of business generated by national brands.

  • Sears hable Español, ?y usted? Corral, Cecile B. // Home Textiles Today;2/3/2003, Vol. 24 Issue 21, p2 

    Focuses on Sears Roebuck & Co.'s strategy to reach the Latin American market in the U.S. Insights from Sears executives on communicating and catering to the Latino market; Diversity of the market; Components of the company's marketing strategy.

  • Beauty side of Sears.  // Chain Store Age;Feb96, Vol. 72 Issue 2, p28 

    Reports on Sears, Roebuck and Co.'s continued efforts to focus on its softer side. Line of beauty products rolled out; Services offered.

  • Sears co-brands with a twist.  // Chain Store Age;Nov96, Vol. 72 Issue 11, p44 

    Reports on the co-branding program of Sears, Roebuck and Co. with Mastercard. Rebates on the use of their cards; Areas covered by the campaign.

  • Circle of Beauty squares off at Sears. Omelia, Johanna // DCI;Nov95, Vol. 157 Issue 5, p32 

    Reports on Sears Roebuck & Co.'s launching of its Circle of Beauty brand. Comments on the arrangements between the two companies from Pierre Rogers, president and chief executive officer of Circle of Beauty; Reason why many products are introduced all at once; Information on brands under Circle...

  • Sears to add three New York sites.  // Discount Store News;1/16/95, Vol. 34 Issue 2, p2 

    Reports that Sears, Roebuck and Co. will gain three store locations in metro New York in two separate transactions.

  • Sears sponsors Super Bowl charity.  // Discount Store News;1/16/95, Vol. 34 Issue 2, p13 

    Reports that Sears will sponsor Legends Bowl I, a benefit game with flag football rules, on January 25, 1995 at the Miami Beach Convention Center.

  • Sears wants to sign off Prodigy, focus on core retail business.  // Discount Store News;3/4/96, Vol. 35 Issue 5, p4 

    Reports on Sears' plan to unload its 50% stake in Prodigy and invest the proceeds in its retail businesses. Question on who would buy Prodigy; Comments of analyst, Arthur Martinez; Plan of the company to remodel 90 to 100 stores in 1996.

  • The many sides of Sears. Andreoli, Teresa // Discount Store News;8/19/96, Vol. 35 Issue 16, p25 

    Features discount store Sears Roebuck & Co. Company profile; Financial status; Sears store counts.

  • The golden side of Sears.  // Discount Store News;8/19/96, Vol. 35 Issue 16, Apparel Merchandising pA42 

    Reports on Sears Roebuck & Co.'s increase in sales for its jewelry category. Improvements at its jewelry department; Comment from Sears vice president Leslie Mann; Gold jewelry sales by channel.

Share

Read the Article

Other Topics