TITLE

Sales spark may be out for nicotine patches

AUTHOR(S)
Winters, Patricia
PUB. DATE
January 1993
SOURCE
Advertising Age;1/18/1993, Vol. 64 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decline in sales of nicotine patches in the U.S. as of January 1993. Nicotine patches help smokers quit by releasing decreasing amounts of nicotine to ease withdrawal and can only be purchased with a doctor's prescription. In 1992, worldwide patch sales totaled $900 million, more than double initial 1992 expectations of about $400 million. Sales in the U.S. totaled about $750 million. Patch marketers spent an estimated $100 million in consumer advertising in 1992. That spending rate will continue at least in the first quarter as the companies now compete for share, but future spending is uncertain.
ACCESSION #
9301280157

 

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