TITLE

Cocaine As Innovation A Social-Symbolic Account

AUTHOR(S)

Hirschman, Elizabeth C.

PUB. DATE

January 1992

SOURCE

Advances in Consumer Research;1992, Vol. 19 Issue 1, p129

SOURCE TYPE

Academic Journal

DOC. TYPE

Article

ABSTRACT

Looks at several significant aspects of cocaine consumption, such as the sound marketing strategy used by the cocaine cartel. Why depicting cocaine as a disease ignores its positive attributes; Viewing cocaine users as addicts or victims leads to a more punitive policy; The innovation paradigm applied to cocaine consumption; The origin of cocaine; Cocaine's first diffusion in Europe and the US; Legislation to restrict cocaine diffusion; Cocaine's second coming; More.

ACCESSION #

9301106486

Tags: COCAINE

 

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