Money's 1993 store of the year

December 1992
Money;Dec1992, Vol. 21 Issue 12, p104
Features Fresh Fields, with five stores near Washington, D.C., which sells upscale health food and other items in a supermarket setting. Fresh Fields riding the crest of the eating-for-health wave; Many Americans willing to pay a lot more for natural foods; Price comparisons; How natural foods have been pushed upmarket; Location of Fresh Fields stores in affluent suburbs; Profile of typical Fresh Fields customer; How Fresh Fields educates the consumer; More.


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