TITLE

The guts of marketing

PUB. DATE
December 1992
SOURCE
Advertising Age;12/7/1992, Vol. 63 Issue 50, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents commentary by Sid Bernstein, who states that it's great to occasionally sit on the sidelines and pick up interesting items instead of being intimately involved. Examples found in his family newspaper about the success of the Saturn division of General Motors Corp. (GM).
ACCESSION #
9301050611

 

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