Foes poke holes in Kraft cheese stranglehold

Liesse, Julie
December 1992
Advertising Age;12/7/1992, Vol. 63 Issue 50, p17
Trade Publication
Discusses how increasingly consumers are buying cheese products that don't bear the familiar blue-and-red Kraft logo, and are choosing regional-sounding names like Sargento or Wispride. Trading down to private labels; Details of the cheese industry in the United States; Previous success of Kraft General Foods; How Kraft plans to react to the trend.


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