TITLE

Foes poke holes in Kraft cheese stranglehold

AUTHOR(S)
Liesse, Julie
PUB. DATE
December 1992
SOURCE
Advertising Age;12/7/1992, Vol. 63 Issue 50, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how increasingly consumers are buying cheese products that don't bear the familiar blue-and-red Kraft logo, and are choosing regional-sounding names like Sargento or Wispride. Trading down to private labels; Details of the cheese industry in the United States; Previous success of Kraft General Foods; How Kraft plans to react to the trend.
ACCESSION #
9301050549

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics