TITLE

Clinton credibly pitches change

AUTHOR(S)
Garfield, Bob
PUB. DATE
September 1992
SOURCE
Advertising Age;9/7/1992, Vol. 63 Issue 36, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reviews the political advertisement for the 1992 election campaign of U.S. presidential candidate Bill Clinton. Though the grainy, super-slow-motion stump footage and gentle voice-over are far more conventional than the striking talking-head spots of U.S. President George Bush, the 60-second Change promise of Clinton is a whole lot less incongruous. It is, after all, the challenger whom we expect to bad-mouth the status quo and promise a new direction. He does do mainly by trotting out statistics, which, whether documentary evidence of his leadership ability or numerical lies, are potent selling points. The commercial, unlike the Democratic convention hat spawned it, hits the Republican soft spots without being remotely negative in tone. The theory is to be deliriously optimistic about a Clinton presidency and let the corresponding disgruntlement about the Republicans percolate up all by itself.
ACCESSION #
9301034246

 

Related Articles

  • Bush/Quayle ads lose thread of any strategy. Garfield, Bob // Advertising Age;10/12/1992, Vol. 63 Issue 42, p50 

    This article reviews the television commercials created by November Co. for the 1992 presidential campaign of U.S. President George Bush. Watching the Bush-Quayle advertising unfold is like watching somebody else try to thread a needle. There have been four television spots tweaking U.S....

  • Industry set to dump Bush for Clinton: Poll. Ward, Adrienne // Advertising Age;10/19/1992, Vol. 63 Issue 43, p3 

    Reports that the marketing community has done a turnaround and is now backing Arkansas Governor Bill Clinton for president. Industry isn't necessarily happy about it; Details of the exclusive `Advertising Age' survey; Comparison to an 'Advertising Age' poll taken in June; Differences; Random...

  • Presidential Policies and the Law. Reske, Henry J. // ABA Journal;Nov92, Vol. 78 Issue 11, p66 

    Discusses the different positions on the law of U.S. President George Bush and Arkansas Governor Bill Clinton in the 1992 presidential election year. Inclusion of the expectation that a Clinton presidency will bring more women and minorities on the bench; Clinton's promise to appoint judges who...

  • Double trouble. Tyrrell Jr., R. Emmett // American Spectator;Oct92, Vol. 25 Issue 10, p12 

    Editorial. Examines the United States' 1992 presidential race between Arkansas Governor Bill Clinton, Ross Perot, and President George Bush. Doubletalk of candidates; Display of meaninglessness of American presidential politics; Claims and denials by Democrats and Republicans.

  • Bush v. Clinton: The Candidates on Legal Issues.  // ABA Journal;Oct92, Vol. 78 Issue 10, p57 

    Interviews U.S. presidential candidates George Bush and Bill Clinton on law-related issues. Appointment of federal judges; Selection of women and minorities for judicial positions; Federal funding for civil legal services; Crisis facing the justice system.

  • Sixties to the Finish. Tyrell Jr., R. Emmett // American Spectator;May2004, Vol. 37 Issue 4, p66 

    Compares the U.S. presidential campaigns from 1960 to 2004. Overview of the leadership of former U.S. President Bill Clinton; Forecasts on the U.S. presidential election in November 2004; Themes of election during the 1960s.

  • Better Dukakis. Bethell, Tom // American Spectator;Oct92, Vol. 25 Issue 10, p16 

    Examines the United States' 1992 presidential campaign and President George Bush's inability to see the political landscape correctly. Trusting the wrong people; Democrats and `special interests'; Martin Anderson's new book, `Imposters in the Temple'; Howard Phillips of the Conservative Caucus'...

  • Clinton's reelection committee. MacLachlan, Suzanne; Mutch, David // Christian Science Monitor;6/26/95, Vol. 87 Issue 147, p2 

    Reports that United States President Bill Clinton's reelection committee would start airing an ad from the fourth week of June 1995 denouncing Republican effort on the 1994 crime bills. Focus on assault-weapon ban and a community policing program.

  • Four more weeks. Brady, James // Advertising Age;10/5/1992, Vol. 63 Issue 41, p26 

    Comments on the 1992 presidential election in the U.S. View on Republicans; Information on author Rush Limbaugh; Winning chance of George Bush against Bill Clinton.

  • Bush ad team wish list. Colford, Steven W. // Advertising Age;4/13/1992, Vol. 63 Issue 15, p3 

    This article reports on the inclusion of Martin Puris in the re-election advertising team of U.S. President George Bush in April 1992. Unlike 1988, when Roger Ailes was responsible for all campaign media including advertisements, speeches and interviews, the 1992 campaign will see those...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics