TITLE

Bush ad chief Puris gets lift from his boss

AUTHOR(S)
Colford, Steven W.
PUB. DATE
September 1992
SOURCE
Advertising Age;9/7/1992, Vol. 63 Issue 36, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a public vote of confidence won by Martin Puris, head of the November Co. of U.S. President George Bush, from campaign chairman Robert Teeter, as of September 1992. The endorsement from Teeter appeared to be an attempt to halt speculation that Puris might be replaced or the advertising team overhauled. The Bush and Quayle campaign also dismissed notions that media guru Roger Ailes and former advertising executive Sig Rogich might take active roles in the re-election effort of Bush. The first advertising from the November Co. was widely criticized, even some within the agency, and Puris himself has called his job confusing and difficult. In addition, some Republicans believed Jim Baker, who resigned as U.S. secretary of state to head the re-election effort of Bush, had wanted to overhaul the team.
ACCESSION #
9301034245

 

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